The Berbers, or Imazighen, settled in the land between the shores of the Atlantic Ocean and the Siwa Oasis in Egypt thousands of years ago. The Berbers are among the oldest inhabitants of North Africa. Popularly called the lords of the desert, their ancient culture is rich in myth and legend.
The diversity of this nomadic culture can be found in the hypnotic sound of the Gnawa drums, the succulent colours of berber carpets and textiles, the malachite shades of Tamegroute pottery and the natural richness of pure argan oil.
SUFI STORE is a concept born out of this wealth of cultural diversity and the sufi quest for divine love and inner tranquility. We source pure and natural products which will enrich your body with top quality cosmetics. Our handcrafted berber carpets and homeware accessories will transform your home into a unique space of colour and texture.